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4/23/2026

The New Wine Narrative: Creators, Community, Gen Z, and Social Media Strategy

The New Wine Narrative: Creators, Community, Gen Z, and Social Media Strategy
Event

The New Wine Narrative: Creators, Community, Gen Z, and Social Media Strategy

When:
Thursday, 4/23/2026 · 10:00 AM- 12:00 PM
Where:
CIA at Copia
Access:
NAPA VALLEY VINTNERS - INVITE ONLY

Social media and creator culture are reshaping how consumers discover and connect with brands, including wine. As Gen Z audiences turn to platforms like TikTok, Instagram, podcasts, and digital video for inspiration and recommendations, wineries are rethinking how they tell their stories online. In this conversation, creators, marketers, and wine industry leaders explore how storytelling, authenticity, and influencer partnerships can help wine brands build stronger connections with modern audiences. From experimenting with content and developing a recognizable voice to building communities and measuring campaign success, panelists will share practical insights on how wineries can adapt their marketing strategies while still honoring the heritage and craftsmanship that define the wine industry.

Sponsored by:
Featuring
Cecilia Navarro

MODERATOR

Cecilia Navarro

Host of Main Character Manifesto

Mamrie Hart

PANELIST

Mamrie Hart

Content Creator

Morgan Barclay

PANELIST

Morgan Barclay

SVP of Partnerships at QYOU Media

Gabriela Fernandez

PANELIST

Gabriela Fernandez

Napa Valley Sipfluencer & Host

Adam Rose

BREAKTHROUGH ARTIST PANEL & AWARDS

Adam Rose

Actor | Director | Podcast Host

Thursday, April 23 program
4:30 PM – 6:00 PM
Napa Hour

Andaz Napa

Premier & Elite | Artist | VIP | Industry | Sponsor Passes

6:00 PM – 8:00 PM
Culinary Kick-Off & Conversation with Jonathan Scott, Social Impact Award Honoree

Napa Valley Car Club

Premier & Elite | Artist | VIP | Industry | Sponsor Passes

8:00 PM – 11:00 PM
"Push Play" Party

Napa Valley Car Club

Premier & Elite | Artist | VIP | Industry | Sponsor Passes

Friday, April 24 program
8:30 AM – 10:00 AM
Industry Breakfast

Wine Girl

Elite | Artist | VIP | Industry | Sponsor Passes

10:00 AM – 10:30 AM
Friday Red Carpet Arrivals (Morning)

Uptown Theatre

All Passholders have access to viewing area (weather permiting)

10:00 AM – 8:30 PM
3RD ST Basecamp (Friday)

Uptown Theatre

All Passholders

10:30 AM 0 11:00 AM
Conversations with Creators: Amanda McCants

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Friday Day Pass

10:30 AM – 12:30 PM
The AM Binge

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Friday Day Pass

12:30 PM – 3:00 PM
SABU Wellness Experience

Napa Valley Car Club

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Friday Day Pass

4:00 PM – 5:30 PM
Friday PM Binge

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Friday Day Pass

6:00 PM – 6:30 PM
Friday Red Carpet Arrivals (Evening)

Uptown Theatre

All Passholders have access to viewing area (weather permiting)

6:30 PM – 7:45 PM
Awards Chatter Podcast with Special Guest Mariska Hargitay

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Friday Day Pass

8:30 PM – 10:15 PM
Friday Night Marquee Feature Film: If These Walls Could Rock

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Friday Day Pass

10:30 PM – 1:00 AM
Friday Late Night After Party

Rotation by Feast It Forward

StreamFest Society Members & VIP Guest List

Saturday, April 25 program
8:30 AM – 10 AM
Industry Breakfast

Rebel Vintners

Elite | Artist | VIP | Industry | Sponsor Passes

10:00 AM – 10:30 PM
Saturday Red Carpet Arrivals (Morning)

Uptown Theatre

All Passholders have access to viewing area (weather permiting)

10:00 AM – 8:30 PM
3RD ST Basecamp (Saturday)

Uptown Theatre

All Passholders

11:00 AM – 11:30 AM
Conversations with Creators: Becky Robinson

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Saturday Day Pass

10:30 AM – 12:30 PM
Saturday AM Binge

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Saturday Day Pass

12:30 PM – 2:30 PM
Pop-Up Panels

Various Locations

All Passholders

2:30 PM – 4:30 PM
Saturday PM Binge

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Saturday Day Pass

5:00 PM – 5:30 PM
Celebrity Tribute Red Carpet (Evening)

Uptown Theatre

All Passholders have access to viewing area (weather permiting)

5:30 PM – 6:30PM
Awards Chatter Podcast with Special Guest Bill Lawrence

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Saturday Day Pass

6:30 PM – 7:15 PM
StreamFest Tribute Awards: A Vanguard Tribute to Christa Miller & Ted McGinley

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Saturday Day Pass

7:30 PM – 10:00 PM
The Legacy Dinner

Shadybrook Estate Winery

Elite, Legacy, Invited Guests Only

8:15 PM – 10:30 PM
Feature Film Casa Grande with Q&A

Uptown Theatre

Premier | Artist | VIP | Industry | Sponsor | Media | 2-Day & Saturday Day Pass

10:30 PM – 1:00 AM
Casa Grande Late Night After Party

The Garden by Tannery Bend Beerworks

Premier | Elite | Artist | VIP | Industry | Sponsor

Sunday, April 26 program
9:00 AM – 10:00 AM
Sunday Vibes & Sound Bath

R Inn

Premier | Elite | Artist | VIP | Industry | Sponsor

10:45 AM – 11:15 AM
Sunday Red Carpet Arrivals

Shadybrook Estate Winery

Premier | Elite | Artist | VIP | Industry | Sponsor | Media

11:15 PM – 12:15 PM
Breakthrough Artist Panel & Awards

Shadybrook Estate Winery

Premier | Elite | Artist | VIP | Industry | Sponsor | Media

12:15 PM – 2:00 PM
"Hit Pause" Farewell Party

Shadybrook Estate Winery

Premier | Elite | Artist | VIP | Industry | Sponsor | Media

Full Schedule