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Napa Valley StreamFest is the brainchild of Ashella Productions, founded by Juliana Folk and Fearon DeWeese. Juliana and Fearon first met while working at the Napa Valley Film Festival, bonding over their shared love for storytelling. In 2022, they launched Ashella Productions and produced the TV pilot “UnCredited,” inspired by Fearon’s journey managing a film festival while navigating IVF and motherhood.
Taking their pilot on the festival circuit, they realized traditional festivals weren’t adapting to the rise of “streamertainment” and the new ways audiences consume content. Determined to revolutionize the festival model, they returned to Napa Valley and enlisted Michael Fox as board chair.
Now entering its second year, they have successfully turned that vision into reality: a festival as dynamic and adaptive as the content it celebrates.
Fearon DeWeese
Founder & Executive Director
Juliana Folk
Founder & Artistic Director
Courtney Wilson
Hospitality Coordinator
Debbie Young
Volunteer Manager
Britt (Beer) Birrer
Showrunner | Emcee
Jane Anderson
Associate Producer
Kelli A. White
Director Fiscal Sponsor Program
Kohn Dwight
Operations Director
Tess Finkle
Emily Oberman
The Content Atelier / Marketing
Asher & Ellamay
Security Team
Experience Coordinators
Crystal, Sunni, Lyndsay, Melissa, & Jessica